The role of supervision of Chain Drug Stores is important

 Background story: Shanghai One of a famous gold chain drugstore manager, practical and diligent performance of her work is very prominent, and corporate management need as the rapid growth of the number of stores supervisory personnel, so she was promoted to regional supervisors responsible for managing dozens of homes shop.
management's intention is that the manager can now manage a shop, should be able to manage more stores, but over a period of time, they strongly demand that the gold is no longer manager Steering and would rather re-do as a large store manager. Why does the manager do not want to control the gold medal,

 Supervisory Management in the current situation:

steering system has many problems, supervisors low wages, low quality, low motivation of work, length of stay when visiting stores usually fifteen minutes to half an hour, and rarely communicate with the manager how to improve store performance, often reduced to cash sales, the report statisticians, goods delivery member, the reason lies in understanding the role of business supervision unclear, vague position, duties unknown.

 Supervisory Management can not be ignored:

In fact, the supervisory role of pharmacies in the chain is very important, good supervision is an internal consultant, can be pulled chain pharmacies, the average operating level (provided that after the implementation of standardized management stores), because only know a single pharmacy shop will only summarize the operation of limited experience, and chain pharmacies will be adopted by the steering operation of a number of stores more comprehensive summary and discussion of a wealth of information and experiences, information systems can provide quantitative information, and a lot of subtle market and customer information you need to experience supervision by a comprehensive qualitative and quantitative analysis of supervisory systems and information systems so the binding energy really play the competitive advantage of chain drug stores, or just

we re-look at the article at the beginning of the story back, there is a misunderstanding that can be found that the manager can do better do better supervision, which is in fact our pharmacy business because of the unknown led to the positioning of supervision, Our retail chain enterprises from home and abroad excellent steering the development of history, a store manager if it can manage personnel and goods and customer service is good, only has the potential to become good supervisors, but may not necessarily be a good supervisor.

7-Eleven Japan's steering system as an example :7-Eleven's new staff must go through five stages of training and endurance test may become supervisors, and not generally immediately office supervision. In the first stage, first of all employees engaged for a period of six months to a year, such as loading, unloading chores like; the second phase will have to serve 7-Eleven clerk Guide, a period of two to two and a half in the daily gate store the specific business operations; the third stage of the Guide as the manager of store operations in the following four stores on the basis of the basic principles of management, time minimum of six months is considered to be very powerful if very good store manager, you can enter the next phase; the fourth phase of these have the potential to become a store manager will accept the supervision of specialized training (training mainly consists of lectures, on-site training), and finally through the written test, interview, initially with only the door shop supervision status (written mainly on the them of the product management, testing basic knowledge, interview hosted mainly by the regional manager, test their response capabilities and analytical skills), the identity of the initial staff with supervision to intern time is 2-3 month internship supervision by before I really began.

 Case study:

7-Eleven a week more than 1,000 in Japan regard the supervision of the recall headquarters, and all supervisors first president of communication, communicate the problems he found with his guiding ideology, making all the unity of thinking and understanding of supervision, supervision of each region, respectively, after the meeting, the implementation of business plans and review the problem.
from 7-Eleven Japan, the steering system point of view, supervisors should have a wealth of first-line experience, born out of the manager and the manager also has a different perspective and accomplishment. So, pharmaceutical chain enterprises supervision should be like?

 Summary:

1, the retail chain of supervision must be based on three perspectives to work:
1.1 Customer perspective (the door from the customer perspective shop)
1,2, manager of the perspective (the perspective of standing manager)
1.3 keen awareness of view (to the store can be sensitive to anticipate problems that may occur)
2, supervisors should have the qualities: passion, perseverance, observation and analytical skills, good communication and presentation skills.
pay attention to the Chinese society is still a relationship between human and society, so supervisors must also have a high degree of emotional intelligence, a profound understanding of the characteristics of human nature, based on the principle of adhering to know how to communicate and compromise, the drugstore chain's business know-how to grasp the real will take effective means to guide and persuade the manager to objective facts, figures and success stories as the entering point to communicate with the manager, to avoid the arrogance that to the group.

3, In addition, the supervisory role should be mainly in the following three:

3.1 first business guide:

the steering has a very wealth of practical experience and have received professional training, and more on its information advantage has therefore able to bring value to the store. Here I would like to supervise the use of information, as opposed to a store, the supervisory responsibility to master information on dozens of stores, large shopping district on a variety of information to understand more fully, it should supervise the various elements of the environment and the sensitivity to changes, always collect and store all relevant information and testing, on the basis guidance on business activities in the store.

Normally, supervisors should sharpen his keen sense of more, there is always a variety of changes in response and association, such as season, seasonal, there is a change to the temperature of a will immediately think of what might be drugs and health products corresponding and so on. Supervisory only fully grasp all aspects of information, deepen their understanding of consumer demand and the competitive situation, based on the creative supervision of the business to make recommendations. ;

3.2, followed by the role of standardized management. Supervisory stores each inspection will, according to store the contents of each checklist item by item check and confirm with the owner. Steering End store visit after but also to guide, check results and make a written report on the issue (now using handheld computer-electronic written report) and submitted to the headquarters, while more experienced regional manager (equivalent to senior supervisors) will be able to judge by a written report to the Steering guidance is appropriate, the existence of neglected issues and, if inappropriate, can be quickly corrected to ensure the timely and accurate guidance given to stores.

It should be particularly noted that the supervision standardized management of the premise that companies must have standard operating instruction manuals, such as 7-Eleven provides the number of cleaning staff every day, which parts of each cleaning, how to clean, the cleaning staff of each department what kind of tools should be used, what kind washing products, the way sweeping, cleaning the order must be operating according to the detailed requirements.

such as sweeping the shop floor: staff must use mops, rags and cleaning and then polishing machine cleaning. generally 11 am with a mop cleaning, and then use a wet rag and clean; Since then, the shop 14:30, 5, 9, 11, at 2 am, 6 am, a day and night were delayed 7 times, which used wet cloth to wipe 4 times a day, cleaning polishing machine to use 2 times, respectively, 14:30 and 2:30 and a half, and cleaning machines, you must again and again with mop once. normal weather case. If rain and snow requires more frequent times.

3.3 demonstration effect, that supervision in addition to a variety of good suggestions made to the stores, but also must use their hands for store demonstrations, such as 7-Eleven supervisors to see the freshness of goods lost, the goods will be immediately discarded, and not direct staff to do; addition Steering stores each visit, we will do with a brush at the waist When that dust, he must demonstrate how the owner of the dust wiped off gently with a brush, rather than waving to clean, to avoid dust, dust to other goods.

gold medal in the story supervision of experienced manager resigned because of business management system actually does not support some of the problems, not rationalize internal processes, the steering is difficult to solve practical problems in store, operating guidance is no doubt the talk. So when gold manager When supervision is not handy, has been responsible for dozens of not solve the practical problems of stores, their frustration growing and finally gave up supervision.

This actually reminds us that business management, the establishment of departments of construction supervision system is not able to recruit a few people but to hesitate, but a systems engineering, coordination of related issues must be resolved, such as streamline the process between stores and headquarters, established school single-task system, all departments of the business service commitments and issues regular stores, stores for the steering problem solving to create a harmonious business environment, through human resources planning to re-determine the supervision of the candidates, quality, treatment and training (special training, internship rotation, etc.) to solve people's problems and so on.